How to choose between luxury brands for a gift
Start with the type of gift. Each house has something it is known for, and buying into that strength usually makes the safest gift.
- Leather goods: Hermès began in Paris as a harness maker, and that saddlery heritage still shapes its bags and small leather goods. Goyard is known for its chevron canvas, Bottega Veneta for woven leather.
- Jewellery: Cartier for the Love bracelet and Tank, Van Cleef & Arpels for the four-leaf clover Alhambra motif, Tiffany & Co. for its blue box and clean silver designs.
- Watches: from Rolex, Omega and Tudor to the quieter precision of Grand Seiko and NOMOS Glashütte. Our guide to luxury watches as gifts covers sizing and movements.
- Knitwear and outerwear: Loro Piana for cashmere, Burberry for the trench coat, Moncler for down.
- The table: Wedgwood, Royal Copenhagen, Ginori and Rosenthal for porcelain that is used for years. See fine tableware gifts for ideas.
If you are unsure, a house's most recognisable line is rarely the wrong choice for a first piece.
Matching the house to the person and the occasion
Look at what the recipient already wears. Someone with a wardrobe of navy and grey will appreciate the restraint of Celine, Loro Piana or Jaeger-LeCoultre; someone who enjoys colour and print may prefer Versace, Dolce & Gabbana or Gucci.
The occasion matters too. Milestones such as a 21st, a wedding anniversary or a retirement suit something kept for decades: a watch, fine jewellery or a porcelain service. A thank-you or client gift works better as a smaller piece from a well-known house, such as a card holder, scarf or pen.
If the piece you want is not yet listed, tell us what you have in mind and we will come back with options.