What sets Graff jewellery apart
Laurence Graff founded the house in London, and it has become known for handling diamonds from the rough stone through to the finished jewel. The result is a style in which settings are deliberately restrained so that the cut, colour and clarity of each stone carry the piece.
A few design families recur and are a useful starting point:
- Butterfly: open-winged motifs in diamonds, sometimes with coloured stones, in pendants, earrings and rings.
- Spiral: stones that appear to curve around the finger or wrist, giving movement to a classic diamond line.
- Tilda's Bow: a softly tied bow, named for a member of the Graff family, that suits a more romantic taste.
- Icon: a clean, geometric motif inspired by the house's own emblem.
There is also a South African thread for local buyers: Laurence Graff owns Delaire Graff Estate in Stellenbosch. You can read more about the house on our Graff brand page.
Choosing a Graff piece for the person you have in mind
Start with how the recipient already wears jewellery rather than with the stone size.
- Daily wearer: a small pendant or stud earrings sit comfortably under a collar and move from office to dinner.
- Occasion dresser: drop earrings or a line bracelet make more sense than a ring that may be worn rarely.
- Milestone gift: for a significant birthday or a landmark year, see our anniversary gift ideas; a ring or a substantial necklace usually fits the moment best.
Check metal preference, white, yellow or rose gold, or platinum, by looking at what they already wear. If they favour bolder colour or playful motifs, comparing Cartier jewellery or the wider jewellery guide can help you confirm that Graff's diamond-led style is the right fit.
Ring sizing, care and planning a budget
Rings in South Africa are usually sized on a letter scale. Borrow a ring the recipient wears on the same finger and have it measured by a jeweller, or choose a pendant or earrings to avoid sizing altogether. Spiral and fully set band styles are harder to resize than plain shanks, so accuracy matters.
For care, store each piece separately in a soft pouch, as diamonds scratch gold and other stones. Clean with lukewarm water, mild soap and a soft brush, and have claws and settings checked periodically.
Price is driven mainly by the carat weight and quality of the principal stones, then by metal and design complexity. As a broad, hedged guide, even smaller Graff pieces generally sit well into five figures in rand, and significant stones go far beyond that. Settle on a range first, then tell us what you have in mind and we will come back with options.